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It’s Not the Size that Counts

By: Rebel Brown
Posted: Dec 16, 2010

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How many of us have come to believe that innovation, that really cool innovation that is the Holy Grail we all seek,has to be BIG? As in revolutionary, Whoda-thunk-it spectacular.

Guess what folks? That’s Gravity thinking.  The best innovation is often subtle and highly-focused.

The lessons many of us have learned – that we have to be first to be a market leader, that innovation means the Big Boom – those lessons are yesterday’s news.

Look at Apple and the iPhone. The big innovation was in the Palm Treo and the BlackBerry - the first smart phones.  Apple’s innovation was to make those smart phones much better.

Look at Facebook. They were a follower in the social media space - behind MySpace and others.  Their innovation was to take social media to the next level by making it work for a broader audience.

Look at Google Maps. MapQuest and Yahoo maps were already in the market.  Yet Google maps cleaned their clocks – making them look so Out-of-date – all because Google improved on a concept.

Look at a little company called Kayak. Kayak is a search engine.  Say what? Just what the world needs, right?  Another search engine.  Yet Kayak is prepping for an IPO.  You heard me right – just another search engine is going public.  How? Kayak didn’t try to be a better search engine for the world.  They delivered a better search engine for the travel industry.  Their innovation wasn’t a whole new whizbang whatchamafloppy.  Their innovation was to make a search capability that was user-friendly, productive and higher value for the travel business.

Big is not necessarily better.

Many of my clients have powerful value and innovation right now.  Yet these clients are often searching for the Big Bang of innovation.  They’re convinced they need some disruptive, flashy new whizbang thing to make them a success.

Their best opportunity is often less about revolution and more about evolution.  Their customers don’t want new and whizbang, they want less disruption and just plain better.  Simple improvements in the way they do things today can provide even more value tomorrow.  Doing things differently, fixing kittle glitches, making everything easier for our customers – that’s value and it’s also innovation – when we think differently.

As you plan for 2011, ditch the Big Bang.  It’s not the size of the innovation that counts – it’s the benefit you deliver to your market.

Little things matter – big time.

Rebel Brown – About the Author:

Rebel Brown consistently challenges the status quo to deliver optimum solutions and high velocity growth for her clients. She combines the strategic expertise and tactical savvy of a global Corporate Strategy, Launch and Turnaround Expert, along with the leadership and motivational skills needed to get the job done.

 

Check out Rebel’s new business book, Defy Gravity, where she shares proven strategies and tactics for growing your business even in a down economy.

Source: http://www.articlesbase.com/business-ideas-articles/its-not-the-size-that-counts-3859173.html

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Article Tags:
big time, size, facebook, google, kayak

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Find More Kayak Articles

A world-wide community coming together….

I’m sitting here at my desk on Saturday, March 29 trying to figure out what I should say to my readers other than “Thanks.” This, our third issue, has been made possible by the moral support of a lot of readers from all sorts of canoe and kayaking types, and the contributions of quite a few of you, too. So: “Thank you!”

To date, we have readers in more than 52 countries. If you look at the map I have on the bottom, right of the page, and click on it, you’ll see we are joined by fellow canoe and kayak sailors on every continent, save Antarctica. Readers–fellow sailors–range from New Zealand, to China, South Africa, and Micronesia, to Portugal, Germany, Great Britain and Sweden, to Columbia, Paraguay, Canada and the United States. We are–this community–a pretty big and diverse crew.

You have by now noticed the addition of some advertising. As much as I’d rather win the lottery and be able to just publish this magazine, I have to generate some funds to cover costs. You all seem to understand and appreciate that, so I won’t belabor the point other than to ask you to consider making your online purchases through those businesses we advertise. We get a small portion of purchases you make when you access them through Canoe Sailing Magazine, so please allow me to encourage you to spend, spend, spend! For my part, I’ll be selective about what advertisers we do have and will keep the bilgewater out of the pages.

To better serve you, we’ll soon have a “Resources” page for all your canoe- and kayak-sailing needs. This will be the one place you need to stop by to find whatever you want, thus making Canoe Sailing Magazine your best resource, and first (and hopefully—only) place to look.

I’m also working on getting some videos posted as well.

In this issue we have some pretty interesting articles. We don’t have a ‘theme’ for issues yet; we just take them as they come, and will always offer a wide range of topics in each issue.

A common item of discussion is how to steer one’s canoe or kayak. In Issue 2, I had a piece about my kickup, clamp-on rudder. Since then, I’ve had several readers inquire about how it mounts on the boat. I’ve addressed that in this issue, along with a discussion about using a button-and-beckett connector in place of various bronze fittings or knots used to attach sails to halyards, sheets and etc.

One of the aspects of canoe sailing is how, with a little bit of thought and time, a paddling boat can be turned into a sailer, not something so easily done with other boats. To show us how a bit of ingenuity can add to our own sailing enjoyment, Dan Reiber’s “Kayak Sailing Project” discusses his turning a 14′ rec kayak into a sailboat, and Tord S. Eriksson continues with his Klepper project.

There has been an on-going discussion (both in these pages and those of other publications) about how one can cover an open boat’s deck without having to drill (yet) more holes. Tom Lewis shows us a great solution with his PVC clips in “A Simple Gunwhale Clip.”

Not one (apparantly) to take retirement lightly, Keith Wellman shares his seventy mile, seven day sail along the southwest Florida coast. Keith also sent along some beautiful photos we’re sure those of you who are still snowbound will enjoy! (Needle-Needle)

And, of course, there’s much more for you to enjoy as well. Before you go, allow me to mention that Tord, Keith and Dan are all readers who took the opportunity to share their experiences with the rest of us. I, and I’m sure, they, would like to encourage you to share your own insights, experiences and maybe just plain lies, with the rest of us. You don’t have to be a gifted writer to be in these pages, just a part of the family. Contact me if you’d like to see yourself in Canoe Sailing Magazine.

Thanks—Happy Sailing!

Have you ever wanted to go whitewater rafting or kayaking down the raging rapids of a ferocious unpredictable river? Or would you like to bring your whole family on a relaxing scenic canoe ride down a nice slow moving river with smooth easy waves and open passages? This is something you can do in the spring, summer, and fall even in the winter months if you are close enough to the equator. Just imagine for a moment the breath taking views of an early morning push off. With birds chirping in the back ground, squirrels wrestling in the leaves all while watching the sun rise over the mountain tops just before hitting the massive wave, steep drops and unpredictable obstacles. While taking in nature’s breath taking beauty you will be having the adventure of a life time.

When whitewater rafting, canoeing or kayaking it’s always good to know your ability, the class of the rapids also what the river flow is.  First let’s have a look at your abilities. Knowing if you are a beginner or a leader is essential when whitewater rafting, canoeing or kayaking. This will help you pick out the right river for you, your family and your friends. To determine your ability, use the following guide line and see where you fit best.

Ability is as follows:

* Beginner familiar with basic paddling techniques and can handle a two man canoe in steady, smooth water from the bow or stern, understands basic solo canoeing techniques

* Novice knows how to read the water, can handle regular rapids with ease, posses more developed whitewater paddling skills for solo or two man canoeing

* Intermediate can maneuver through the rapids using multiple paddling techniques, can handle up to class 2 rapids alone in a canoe or kayak, understanding basic techniques for eddy maneuvering and reverse current paddling

* Expert has superior maneuver capabilities to handle heavy water flow, run difficult rapids with intense waves, can negotiate class 3 to 4 rivers with ease in both solo  and  multiple passenger crafts, can handle any in high volume rivers

* Leader experienced, has good physical fitness, and has judgment and training to lead a team of paddlers of any skill level in any class of rapids, knows what is needed to make any trip safe and enjoyable.

 

Next you need to determine the type of rapids you want to run. This will allow you to determine the skills you need for the river you wish to run and the proper craft to navigate that river for the safest and most exciting time. Rapids vary in their intensity and they have 7 different classes.

 

They are as follows:

 

* Class A Lake water, very still

* Class 1 Easy smooth water, light riffles, gentle curves

* Class 2 Moderate rapids with regular waves, open passages between rocks, quick water

* Class 3 Moderately difficult high waves, narrow passages, rocks, eddies, tight but clear gaps, difficult for standard canoes without proper floatation devises

* Class 4 Difficult standing waves, powerful rapids, holes, powerful maneuvering,

* Class 5 Extremely Difficult long rapids, without interruptions, filled with obstruction, big drops, violent currents

* Class 6 Extraordinary difficult Every safety caution should be taken. Very dangerous. The violent rapids are deadly.

 

A river’s characteristics can change drastically do to the amount of seasonal run off and rain flow of a particular area. The rain and run off doesn’t even have to occur within the region of a river you plan on paddling, it could occur hundreds of miles away.  Do to these unpredictable conditions, a river you ran just days earlier with a class rating of 1 to 2 can easily change to a rating of 3 to 4+. Furthermore, a river in the spring and early summer and/or under normal rain flow conditions may have a class rating of 3 to 4 you can find itself at a rating of 1 to 2 do to poor snow fall and drought conditions.  So you need to always consider what season in which you plan to run a river and the amount of rain flow that the area has accumulated. These are the classification for water levels.

* Low shallow, below normal, muddy sandbars, dry banks

* Medium normal river flow, good water, enough depth

* Medium High higher then normal, faster flow

* High water is difficult to handle, strong currents, debris is floating by

* High-High very heavy water, debris always, don’t kayak, canoe, or raft very dangerous

* Flood overflowing the banks, current extremely violent, stay home

When ever you decide to go whitewater rafting, canoeing, or kayaking please always be safe. Always check the weather report before you go out on canoe trip. Always do the paddling on a river you feel comfortable on. Never try a different river on bad weather. Your kayaking, canoeing or whitewater rafting trips should always be an adventure for you; your family and your friends will always enjoy and remember.